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Google Analytics is an invaluable tool for businesses to understand their users’ online behavior.
Customer preferences and behaviors are changing. While businesses have limited power to control these changes, Google Analytics is a world-class tool for in-depth analytics without any cost to users.
With Google Analytics, you can identify page popularity, the time users spent on your site, entrances, conversions, bounce rate, exit rate, users’ geographical locations, device use (mobile, tablet or desktop), landing pages and behavior flow. Most likely, you wouldn’t be able to generate such deep data on your own. And if you’re not familiar with your data, you don’t know for sure whether your actions are in the best interest of your business.
Follow this 10-step process to generate new leads with the platform.
Read the full report at https://www.business.com/articles/lead-generation-with-google-analytics/